{"id":17829,"date":"2025-01-29T10:00:00","date_gmt":"2025-01-29T08:00:00","guid":{"rendered":"https:\/\/www.kreativmedia.ch\/?p=17829"},"modified":"2025-01-29T11:23:00","modified_gmt":"2025-01-29T09:23:00","slug":"tips-multilingual-websites","status":"publish","type":"post","link":"https:\/\/www.kreativmedia.ch\/en\/blog\/tipps-mehrsprachige-webseite\/","title":{"rendered":"Tips for Multilingual Websites"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"17829\" class=\"elementor elementor-17829\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4ea2a2 e-flex e-con-boxed e-con e-parent\" data-id=\"c4ea2a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-565ae29 elementor-widget elementor-widget-menu-anchor\" data-id=\"565ae29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"warum\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b3960e elementor-widget elementor-widget-text-editor\" data-id=\"6b3960e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is important to adapt texts to the respective language and culture to convince not only visitors but also search engines. A poorly implemented translation can result in Google not properly recognizing your site or users leaving. However, with a few clever tricks, you can create a website that is both multilingual and search-engine friendly!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71ba1411 e-con-full e-flex e-con e-child\" data-id=\"71ba1411\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-18073219 e-flex e-con-boxed e-con e-child\" data-id=\"18073219\" data-element_type=\"container\" data-e-type=\"container\" href=\"#domain\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ad4d746 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7ad4d746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5668dc3f elementor-widget elementor-widget-heading\" data-id=\"5668dc3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Choosing the right domain structure<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-596ad4ee e-con-full e-flex e-con e-child\" data-id=\"596ad4ee\" data-element_type=\"container\" data-e-type=\"container\" href=\"#strukturierung\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65501b56 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"65501b56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7df3b14e elementor-widget elementor-widget-heading\" data-id=\"7df3b14e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Structuring multilingual content<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-8251dbe e-con-full e-flex e-con e-child\" data-id=\"8251dbe\" data-element_type=\"container\" data-e-type=\"container\" href=\"#usability\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa0c17a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"aa0c17a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b705293 elementor-widget elementor-widget-heading\" data-id=\"b705293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Language selection and usability<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-be8f9ef e-con-full e-flex e-con e-child\" data-id=\"be8f9ef\" data-element_type=\"container\" data-e-type=\"container\" href=\"#seo\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71835d5 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"71835d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bece45 elementor-widget elementor-widget-heading\" data-id=\"1bece45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Search engine optimization for multilingual content<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-3c5ed2e6 e-con-full e-flex e-con e-child\" data-id=\"3c5ed2e6\" data-element_type=\"container\" data-e-type=\"container\" href=\"#unterschiede\">\n\t\t\t\t<div class=\"elementor-element elementor-element-595c8d10 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"595c8d10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6718f8fd elementor-widget elementor-widget-heading\" data-id=\"6718f8fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Considering regional differences<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-b564c62 e-con-full e-flex e-con e-child\" data-id=\"b564c62\" data-element_type=\"container\" data-e-type=\"container\" href=\"#risiken\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a55ea9 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7a55ea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef38584 elementor-widget elementor-widget-heading\" data-id=\"ef38584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Risks: Consider the additional effort<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-2316a8d e-con-full e-flex e-con e-child\" data-id=\"2316a8d\" data-element_type=\"container\" data-e-type=\"container\" href=\"#pflege\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73390c5 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"73390c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8e68b1 elementor-widget elementor-widget-heading\" data-id=\"d8e68b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Long-term maintenance and content strategy<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-49b7a0d e-con-full e-flex e-con e-child\" data-id=\"49b7a0d\" data-element_type=\"container\" data-e-type=\"container\" href=\"#tools\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e48d3ee elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e48d3ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d701d0f elementor-widget elementor-widget-heading\" data-id=\"d701d0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Tools for managing multilingual content<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80f953d e-flex e-con-boxed e-con e-parent\" data-id=\"80f953d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98f40de elementor-widget elementor-widget-menu-anchor\" data-id=\"98f40de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"domain\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d64ebd9 elementor-widget elementor-widget-heading\" data-id=\"d64ebd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Choosing the right domain structure<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57b27e3 elementor-widget elementor-widget-text-editor\" data-id=\"57b27e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Choosing the right domain structure is crucial for the success of a multilingual website. First, the top-level domain (TLD) should be carefully selected to effectively target the desired region or audience.<\/p><p>\u00a0<\/p><p>Top-Level Domain (TLD) selection:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7834b4b elementor-widget elementor-widget-text-editor\" data-id=\"7834b4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Country-Specific TLDs (ccTLDs)<br \/><\/strong>For national websites, country-specific domains like .ch for Switzerland or .de for Germany are ideal. They signal the geographic focus of the website to both users and search engines.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5f4d39 elementor-widget elementor-widget-text-editor\" data-id=\"d5f4d39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Generic TLDs (gTLDs)<br \/><\/strong>For international websites, .com is an excellent choice as it is globally recognized and does not imply a specific regional association.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aff9ad elementor-widget elementor-widget-text-editor\" data-id=\"7aff9ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Additional examples of Generic TLDs:<\/p><ul><li style=\"list-style-type: none;\"><ul><li>.net: Often used for technology or network-related projects<\/li><li>.org: Ideal for non-profit organizations or communities<\/li><li>.info: Suitable for informational websites<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1340adb e-flex e-con-boxed e-con e-parent\" data-id=\"1340adb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9688ff elementor-widget elementor-widget-menu-anchor\" data-id=\"b9688ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"strukturierung\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00ed135 elementor-widget elementor-widget-heading\" data-id=\"00ed135\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Structuring multilingual content<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbf1d8c elementor-widget elementor-widget-text-editor\" data-id=\"dbf1d8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After selecting the appropriate TLD, the next question is how to organize the different language versions within the domain. There are two main options for structuring multilingual content:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb5abc elementor-widget elementor-widget-text-editor\" data-id=\"3fb5abc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Subdomains<br \/><\/strong>In this setup, the language version is placed as an independent subdomain before the main domain. <br \/>Example: en.your-company.ch for the English version of your website.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f353d1 elementor-widget elementor-widget-text-editor\" data-id=\"4f353d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Subdirectories<\/strong><br \/>With this approach, the language version is added as a path to the URL. <br \/>Example: your-company.ch\/fr\/ for the French version.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dbc007 elementor-widget elementor-widget-heading\" data-id=\"1dbc007\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Which option is used more often and why?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2196eff elementor-widget elementor-widget-text-editor\" data-id=\"2196eff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In practice, many websites use subdirectories for their multilingual content. This is because subdirectories are treated as part of the main domain, which helps to strengthen the overall domain authority. Additionally, this structure makes content management and maintenance more straightforward.\n\nWhether this is necessary depends on the website's size, the origin of its visitors, and the amount of time that needs to be invested in translations. \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18661ae e-flex e-con-boxed e-con e-parent\" data-id=\"18661ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdc8273 elementor-widget elementor-widget-menu-anchor\" data-id=\"bdc8273\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"usability\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6030e98 elementor-widget elementor-widget-heading\" data-id=\"6030e98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Language selection and usability<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74321e2 elementor-widget elementor-widget-text-editor\" data-id=\"74321e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The language selection is crucial for providing a good user experience on a multilingual website. It should be placed in a highly visible and intuitive location, such as in the top-right corner or at the bottom in the footer, so users can quickly find their desired language version.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20e6cbe elementor-widget elementor-widget-text-editor\" data-id=\"20e6cbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Caution is advised when using flags to represent languages. Flags symbolize countries, not languages, and can therefore be misleading. Instead, it is recommended to use text like \u201cDeutsch (DE)\u201d or \u201cEnglish (EN)\u201d or a combination of text and icons to ensure clarity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc8ef08 elementor-widget elementor-widget-text-editor\" data-id=\"dc8ef08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A well-thought-out and user-friendly language selection demonstrates that the needs of international audiences are taken seriously, contributing to a pleasant user experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d32286 e-flex e-con-boxed e-con e-parent\" data-id=\"3d32286\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1008c3 elementor-widget elementor-widget-menu-anchor\" data-id=\"e1008c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"seo\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fd1d48 elementor-widget elementor-widget-heading\" data-id=\"9fd1d48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Search engine optimization for multilingual content<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15658 elementor-widget elementor-widget-text-editor\" data-id=\"bd15658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To ensure your multilingual website is correctly recognized by search engines like Google and ranks well in search results, several technical aspects need to be considered. Three key areas stand out: the Hreflang attribute, sitemaps, and keywords.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ace85b2 elementor-widget elementor-widget-heading\" data-id=\"ace85b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">The Hreflang Attribute<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-034ad0d elementor-widget elementor-widget-text-editor\" data-id=\"034ad0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Hreflang attribute acts as a guide for search engines, indicating which language and regional version of your website is intended for specific users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b04fb43 elementor-widget elementor-widget-heading\" data-id=\"b04fb43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><b>Why is it important?<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d726607 elementor-widget elementor-widget-text-editor\" data-id=\"d726607\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Without the Hreflang attribute, search engines might get confused and display the wrong version of your site to users. For instance, a user in Germany might land on the English version of your site, even though a German version exists.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cae81cd elementor-widget elementor-widget-heading\" data-id=\"cae81cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><b>How does it work?<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c5d9fc elementor-widget elementor-widget-text-editor\" data-id=\"5c5d9fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Hreflang attribute is added to your website's HTML code. It looks like this:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caaba80 elementor-widget elementor-widget-image\" data-id=\"caaba80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"887\" height=\"109\" src=\"https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_code_hreflang.png\" class=\"attachment-full size-full wp-image-18640\" alt=\"Graphic: Code hreflang\" srcset=\"https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_code_hreflang.png 887w, https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_code_hreflang-800x98.png 800w, https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_code_hreflang-768x94.png 768w, https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_code_hreflang-18x2.png 18w\" sizes=\"(max-width: 887px) 100vw, 887px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb16f5f elementor-widget elementor-widget-text-editor\" data-id=\"eb16f5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><em><strong>hreflang=\"en\" <\/strong><\/em>specifies that the page is in English.<\/li><li><strong><em>href<\/em> <\/strong>indicates where the respective language version can be found<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f8d2d8 e-flex e-con-boxed e-con e-parent\" data-id=\"8f8d2d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ebe0d9 elementor-widget elementor-widget-heading\" data-id=\"2ebe0d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Sitemap \u2013 the map of your website<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d47e5ef elementor-widget elementor-widget-text-editor\" data-id=\"d47e5ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A sitemap is like a map for search engines. It shows which pages exist on your website and how they are connected.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14529dd elementor-widget elementor-widget-heading\" data-id=\"14529dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><b>Why Do I Need Multiple Sitemaps?<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e2c6f7 elementor-widget elementor-widget-text-editor\" data-id=\"7e2c6f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For multilingual websites, it is especially helpful to provide each language version with its own sitemap. This makes it easier for Google and other search engines to understand the structure and correctly index all content (store it in search results).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b59415b elementor-widget elementor-widget-heading\" data-id=\"b59415b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><b>How does it work?<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e159d2 elementor-widget elementor-widget-text-editor\" data-id=\"4e159d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A sitemap is usually an XML file that might look like this:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb85e85 elementor-widget elementor-widget-image\" data-id=\"fb85e85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"889\" height=\"302\" src=\"https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_code_xml.png\" class=\"attachment-full size-full wp-image-18641\" alt=\"\" srcset=\"https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_code_xml.png 889w, https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_code_xml-800x272.png 800w, https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_code_xml-768x261.png 768w, https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_code_xml-18x6.png 18w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e56f14a elementor-widget elementor-widget-text-editor\" data-id=\"e56f14a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><em><strong>&lt;loc&gt; <\/strong><\/em>specifies the URL<\/li><li><strong><em>&lt;lastmod&gt; <\/em><\/strong>indicates when the page was last updated<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-488b353 elementor-widget elementor-widget-text-editor\" data-id=\"488b353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Modern content management systems like WordPress or our <a href=\"\/en\/products\/website\/website-builder\/\">Website Builder<\/a> generate sitemaps automatically.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24e2f18 e-flex e-con-boxed e-con e-parent\" data-id=\"24e2f18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4009c elementor-widget elementor-widget-heading\" data-id=\"6a4009c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Keywords \u2013 The words users search for<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee72974 elementor-widget elementor-widget-text-editor\" data-id=\"ee72974\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Keywords are the terms or phrases people enter into Google or other search engines to find information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7de3c4 elementor-widget elementor-widget-heading\" data-id=\"a7de3c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><b>Why are keywords important?<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-194c5ea elementor-widget elementor-widget-text-editor\" data-id=\"194c5ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using the right keywords in your content makes it easier for users to find your website. Keep in mind that relevant keywords may vary greatly depending on the language and region.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69ea856 elementor-widget elementor-widget-text-editor\" data-id=\"69ea856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A user in the UK might search for \"holiday homes,\" while in the US, \"vacation rentals\" is more common. Both terms mean the same thing but are used differently depending on the region.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-702dad9 elementor-widget elementor-widget-heading\" data-id=\"702dad9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><b>How to Find the Right Keywords?<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c448175 elementor-widget elementor-widget-text-editor\" data-id=\"c448175\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Use free tools like the  <a href=\"https:\/\/ads.google.com\/intl\/en_us\/home\/tools\/keyword-planner\/\" target=\"_self\">Google Keyword Planner<\/a> to discover which terms are popular in your target regions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fc54ab e-flex e-con-boxed e-con e-parent\" data-id=\"3fc54ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d06b70 elementor-widget elementor-widget-image\" data-id=\"4d06b70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1201\" height=\"401\" src=\"https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_banner-languages.png\" class=\"attachment-full size-full wp-image-17856\" alt=\"Graphic: Hello in several languages\" srcset=\"https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_banner-languages.png 1201w, https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_banner-languages-800x267.png 800w, https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_banner-languages-768x256.png 768w, https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_banner-languages-18x6.png 18w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80b0bd3 e-flex e-con-boxed e-con e-parent\" data-id=\"80b0bd3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-122ce1c elementor-widget elementor-widget-menu-anchor\" data-id=\"122ce1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"unterschiede\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb95f6f elementor-widget elementor-widget-heading\" data-id=\"eb95f6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Considering regional differences<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad8c10a elementor-widget elementor-widget-text-editor\" data-id=\"ad8c10a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Translating your website is only the first step. To truly resonate with audiences in different countries and regions, it\u2019s essential to consider cultural, linguistic, and local differences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54b8802 elementor-widget elementor-widget-heading\" data-id=\"54b8802\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Cultural differences in language<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a64b82b elementor-widget elementor-widget-text-editor\" data-id=\"a64b82b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Even though many websites in Switzerland are written in standard German, certain terms remain uniquely Swiss. For example, the word <em>\u201cSpital\u201d<\/em> is commonly used in Switzerland, whereas <em>\u201cKrankenhaus\u201d<\/em> is used in Germany.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b8f622 elementor-widget elementor-widget-text-editor\" data-id=\"9b8f622\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Similar differences exist in French: In Switzerland, people say <em>\"septante,\"<\/em> while in France, <em>\"soixante-dix\"<\/em> is used.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22b1530 elementor-widget elementor-widget-text-editor\" data-id=\"22b1530\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">In English, words can differ between the UK and the US, such as <em>\"flat\"<\/em> (UK) and <em>\"apartment\"<\/em> (US).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-053a873 elementor-widget elementor-widget-text-editor\" data-id=\"053a873\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Paying attention to these nuances shows that you respect the cultural uniqueness of your target audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3677968 elementor-widget elementor-widget-heading\" data-id=\"3677968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Currencies<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b9f674 elementor-widget elementor-widget-text-editor\" data-id=\"1b9f674\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adjust currencies when offering products in different countries. If your business operates exclusively in Switzerland, you can use CHF across all language versions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bdf534 elementor-widget elementor-widget-heading\" data-id=\"6bdf534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Units of measurement<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-598a40b elementor-widget elementor-widget-text-editor\" data-id=\"598a40b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When it comes to units, consider the habits of your audience. If your English website primarily targets customers in the US, use pounds and inches instead of kilograms and centimeters, as the imperial system is standard there.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e327ce e-flex e-con-boxed e-con e-parent\" data-id=\"1e327ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1281cc7 elementor-widget elementor-widget-menu-anchor\" data-id=\"1281cc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"risiken\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c54928 elementor-widget elementor-widget-heading\" data-id=\"4c54928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Risks: Consider the additional effort<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8be37 elementor-widget elementor-widget-text-editor\" data-id=\"ac8be37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taking the step toward a multilingual website is exciting but also comes with challenges and significant time investment. Your content must now be available in all offered languages\u2014not just for new pages or blog articles. Existing content, metadata, landing pages, and even marketing campaigns must also be adapted. Plan enough time and resources from the start to implement multilingualism consistently and sustainably.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0692879 elementor-widget elementor-widget-text-editor\" data-id=\"0692879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Tip: Consider which languages are truly relevant to your target audience. Sometimes, less is more!<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db6b39c e-flex e-con-boxed e-con e-parent\" data-id=\"db6b39c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34d94b8 elementor-widget elementor-widget-menu-anchor\" data-id=\"34d94b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"pflege\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e1619e elementor-widget elementor-widget-heading\" data-id=\"1e1619e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Long-term maintenance and content strategy<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2acfe20 elementor-widget elementor-widget-text-editor\" data-id=\"2acfe20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creating a multilingual website is just the beginning. To ensure its long-term success, continuous maintenance is essential.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-719ba72 elementor-widget elementor-widget-text-editor\" data-id=\"719ba72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>New content, such as blog posts or product pages, must be made available in all offered languages. It's not just about translation\u2014it\u2019s crucial to adapt the content to the target audience to enhance relevance and user engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bec9fa elementor-widget elementor-widget-text-editor\" data-id=\"6bec9fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Existing content should also be reviewed and updated regularly. Changes to products, services, or legal information must be applied consistently across all language versions. A well-structured workflow helps maintain oversight and ensures no language version is neglected.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-493098c e-flex e-con-boxed e-con e-parent\" data-id=\"493098c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69a928c elementor-widget elementor-widget-menu-anchor\" data-id=\"69a928c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"tools\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264b7c elementor-widget elementor-widget-heading\" data-id=\"c264b7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Tools for managing multilingual content<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ebe952 elementor-widget elementor-widget-text-editor\" data-id=\"3ebe952\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The right tools can significantly simplify the management of multilingual content. Our <a href=\"\/en\/products\/website\/website-builder\/\">Website Builder<\/a> includes an integrated multilingual function, enabling content to be displayed seamlessly in multiple languages.\nFor WordPress, plugins like <a href=\"https:\/\/translatepress.com\/\">TranslatePress<\/a> or <a href=\"https:\/\/polylang.pro\/\">Polylong<\/a> provide efficient solutions for translating and managing multilingual websites.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dde652 elementor-widget elementor-widget-text-editor\" data-id=\"6dde652\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Other CMS platforms also offer either multilingual plugins or built-in features. However, it\u2019s essential to evaluate the options for each CMS in advance. This ensures the system meets specific requirements or highlights potential limitations that could complicate managing multilingual content. A thorough evaluation will help you choose a CMS that is not only powerful but also user-friendly for multilingual projects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5611f3a e-flex e-con-boxed e-con e-parent\" data-id=\"5611f3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80db7ba elementor-widget elementor-widget-heading\" data-id=\"80db7ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddbb7eb elementor-widget elementor-widget-text-editor\" data-id=\"ddbb7eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A well-maintained multilingual website demonstrates professionalism, builds trust, and provides an optimal user experience for international audiences. With the right strategy and tools, your website can achieve long-term success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b74a15f e-flex e-con-boxed e-con e-parent\" data-id=\"b74a15f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>You want to create a multilingual website but don't know where to start? Simply translating the content is not enough\u2026<\/p>","protected":false},"author":3,"featured_media":17864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-17829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-know-how"],"_links":{"self":[{"href":"https:\/\/www.kreativmedia.ch\/en\/wp-json\/wp\/v2\/posts\/17829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kreativmedia.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kreativmedia.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kreativmedia.ch\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kreativmedia.ch\/en\/wp-json\/wp\/v2\/comments?post=17829"}],"version-history":[{"count":59,"href":"https:\/\/www.kreativmedia.ch\/en\/wp-json\/wp\/v2\/posts\/17829\/revisions"}],"predecessor-version":[{"id":18644,"href":"https:\/\/www.kreativmedia.ch\/en\/wp-json\/wp\/v2\/posts\/17829\/revisions\/18644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kreativmedia.ch\/en\/wp-json\/wp\/v2\/media\/17864"}],"wp:attachment":[{"href":"https:\/\/www.kreativmedia.ch\/en\/wp-json\/wp\/v2\/media?parent=17829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kreativmedia.ch\/en\/wp-json\/wp\/v2\/categories?post=17829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kreativmedia.ch\/en\/wp-json\/wp\/v2\/tags?post=17829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}