{"id":21553,"date":"2026-04-08T09:00:00","date_gmt":"2026-04-08T07:00:00","guid":{"rendered":"https:\/\/dev24.kreativmedia.ch\/?p=21553"},"modified":"2026-03-31T18:08:22","modified_gmt":"2026-03-31T16:08:22","slug":"emails-landing-in-spam","status":"publish","type":"post","link":"https:\/\/www.kreativmedia.ch\/en\/blog\/emails-landen-im-spam\/","title":{"rendered":"Why Emails End Up in Spam and How to Prevent It"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"21553\" class=\"elementor elementor-21553\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b482a79 e-flex e-con-boxed e-con e-parent\" data-id=\"6b482a79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1499433d elementor-widget elementor-widget-text-editor\" data-id=\"1499433d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When emails end up in spam, it often feels like you\u2019ve \u201cdone something wrong.\u201d In reality, the causes are usually very specific and fixable. Missing sender authentication, poor sending practices, or content that raises red flags for spam filters are among the most common reasons.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49be2da3 elementor-widget elementor-widget-text-editor\" data-id=\"49be2da3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this article, we\u2019ll walk you through step by step why emails land in spam and which measures truly help ensure your messages reliably reach the inbox again.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5808d200 e-con-full e-flex e-con e-child\" data-id=\"5808d200\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-a989323 e-flex e-con-boxed e-con e-child\" data-id=\"a989323\" data-element_type=\"container\" data-e-type=\"container\" href=\"#why\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7514b44c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7514b44c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c62cf8 elementor-widget elementor-widget-heading\" data-id=\"2c62cf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Why emails end up in spam<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-310f2a41 e-con-full e-flex e-con e-child\" data-id=\"310f2a41\" data-element_type=\"container\" data-e-type=\"container\" href=\"#basics\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1dc4e8f2 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1dc4e8f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eabdb4a elementor-widget elementor-widget-heading\" data-id=\"eabdb4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Missing technical foundations in email sending<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-39255d6d e-con-full e-flex e-con e-child\" data-id=\"39255d6d\" data-element_type=\"container\" data-e-type=\"container\" href=\"#reputation\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2805e1ac elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2805e1ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25f9a707 elementor-widget elementor-widget-heading\" data-id=\"25f9a707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Sender reputation and sending behavior<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-4dee3e34 e-con-full e-flex e-con e-child\" data-id=\"4dee3e34\" data-element_type=\"container\" data-e-type=\"container\" href=\"#spamfilter\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6db414db elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6db414db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11746d47 elementor-widget elementor-widget-heading\" data-id=\"11746d47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Content that triggers spam filters<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-59005bbf e-con-full e-flex e-con e-child\" data-id=\"59005bbf\" data-element_type=\"container\" data-e-type=\"container\" href=\"#prevent\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b68c208 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1b68c208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e5ca905 elementor-widget elementor-widget-heading\" data-id=\"5e5ca905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">How to prevent emails from landing in spam<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-528fc607 e-con-full e-flex e-con e-child\" data-id=\"528fc607\" data-element_type=\"container\" data-e-type=\"container\" href=\"#spam\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32ef9112 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"32ef9112\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bade95 elementor-widget elementor-widget-heading\" data-id=\"6bade95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">How to Handle Spam in Your Own Inbox<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b96d522 e-flex e-con-boxed e-con e-parent\" data-id=\"6b96d522\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dfd2bf8 elementor-widget elementor-widget-menu-anchor\" data-id=\"4dfd2bf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"why\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c2b9e9c elementor-widget elementor-widget-heading\" data-id=\"2c2b9e9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why emails end up in spam<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b9a16b7 elementor-widget elementor-widget-text-editor\" data-id=\"6b9a16b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When emails land in spam, the causes are almost always technical or structural. Every email is automatically evaluated when it is sent regardless of whether it goes to a Gmail or Outlook address, or to a business email address using its own domain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60fa827f elementor-widget elementor-widget-text-editor\" data-id=\"60fa827f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Receiving mail servers analyze, among other things:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a5006ae elementor-widget elementor-widget-text-editor\" data-id=\"5a5006ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>whether the sending domain has proper email authentication in place<\/li><li>whether the mail server is considered trustworthy<\/li><li>how previous emails from this sender have performed<\/li><li>whether the content or sending patterns appear suspicious<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d9f4f73 elementor-widget elementor-widget-text-editor\" data-id=\"7d9f4f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Especially when using your own domain, as is common in business communication, web hosting and email configuration play a central role. If essential technical foundations are missing or incorrectly set up, emails are automatically classified as potentially unsafe and placed in the spam folder, even when sent from professionally managed mail servers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50d47165 elementor-widget elementor-widget-text-editor\" data-id=\"50d47165\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This does not only affect newsletters, but also:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef009e1 elementor-widget elementor-widget-text-editor\" data-id=\"ef009e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>quotes and proposals<\/li><li>appointment confirmations<\/li><li>invoices<\/li><li>personal emails to partners and customers<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7591afc elementor-widget elementor-widget-text-editor\" data-id=\"7591afc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The good news: in most cases, the causes can be clearly identified. With a solid technical setup and properly configured email sending, deliverability can often be significantly improved.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16f89279 e-flex e-con-boxed e-con e-parent\" data-id=\"16f89279\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-627611c9 elementor-widget elementor-widget-menu-anchor\" data-id=\"627611c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"basics\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f7ebd03 elementor-widget elementor-widget-heading\" data-id=\"3f7ebd03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Missing technical foundations in email sending<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7adce742 elementor-widget elementor-widget-text-editor\" data-id=\"7adce742\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A common reason emails end up in spam is missing or incorrectly configured technical foundations. Receiving mail servers must be able to clearly verify whether an email actually originates from the stated domain and whether the sending is legitimate. If they cannot, the message is classified as spam as a precaution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f7c2d6c elementor-widget elementor-widget-text-editor\" data-id=\"3f7c2d6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The most important technical foundations include:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ba6afef elementor-widget elementor-widget-text-editor\" data-id=\"2ba6afef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/help.kreativmedia.ch\/de\/spf-eintrag\">SPF (Sender Policy Framework)<\/a><br \/>SPF defines which mail servers are authorized to send emails on behalf of a domain. If this record is missing or misconfigured, receiving servers cannot properly verify the sender.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34123f68 elementor-widget elementor-widget-text-editor\" data-id=\"34123f68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/help.kreativmedia.ch\/de\/dkim-dmarc-verwenden\">DKIM (DomainKeys Identified Mail)<\/a><br \/>DKIM adds a digital signature to emails. This ensures that the message has not been altered during transmission and that it genuinely comes from the specified domain.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e11df34 elementor-widget elementor-widget-text-editor\" data-id=\"7e11df34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/help.kreativmedia.ch\/de\/dkim-dmarc-verwenden\">DMARC (Domain-based Message Authentication, Reporting &amp; Conformance)<\/a><br \/>DMARC specifies how receiving mail servers should handle emails that fail SPF or DKIM checks and provides additional visibility into delivery issues.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17bb6733 elementor-widget elementor-widget-text-editor\" data-id=\"17bb6733\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If one or more of these elements are missing, the likelihood that emails will land in spam increases significantly \u2014 even if the content and sender are legitimate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5915303b e-flex e-con-boxed e-con e-parent\" data-id=\"5915303b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ba2f4e9 elementor-widget elementor-widget-menu-anchor\" data-id=\"5ba2f4e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"reputation\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53292315 elementor-widget elementor-widget-heading\" data-id=\"53292315\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sender reputation and sending behavior<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c4448fd elementor-widget elementor-widget-text-editor\" data-id=\"7c4448fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to technical configuration, what is known as sender reputation plays a decisive role in whether emails reach the inbox. Mail servers evaluate not just a single message, but the overall sending behavior of a domain over time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54c869f4 elementor-widget elementor-widget-text-editor\" data-id=\"54c869f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Simply put:<br \/>The more trustworthy a sender appears, the higher the chances that emails will be delivered to the inbox.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a93e293 elementor-widget elementor-widget-text-editor\" data-id=\"7a93e293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mail servers consider factors such as:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6811a651 elementor-widget elementor-widget-text-editor\" data-id=\"6811a651\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>how long the domain has been sending emails<\/li><li>how frequently and in what volume emails are sent<\/li><li>how recipients interact with previous emails from this sender (for example whether they are opened, replied to, or marked as spam)<\/li><li>how often emails are marked as spam<\/li><li>whether invalid or non-existent recipients are contacted<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bebc2bc elementor-widget elementor-widget-text-editor\" data-id=\"2bebc2bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>New domains or domains that suddenly send large volumes of emails are examined particularly carefully. In such cases, emails may land in spam even if the technical setup is correct.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-385b6367 elementor-widget elementor-widget-text-editor\" data-id=\"385b6367\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Irregular sending behavior can also have a negative impact. If no emails are sent for a long period and then a large batch is sent at once, spam filters may classify this as suspicious.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ecd48cf elementor-widget elementor-widget-text-editor\" data-id=\"1ecd48cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To ensure good deliverability, emails should be sent consistently, cleanly, and only to valid recipients. A strong sender reputation cannot be forced \u2014 but it can be deliberately built and maintained over time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b28ee9a e-flex e-con-boxed e-con e-parent\" data-id=\"5b28ee9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49d7b453 elementor-widget elementor-widget-menu-anchor\" data-id=\"49d7b453\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"spamfilter\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34753358 elementor-widget elementor-widget-heading\" data-id=\"34753358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content that triggers spam filters<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c039e59 elementor-widget elementor-widget-text-editor\" data-id=\"5c039e59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Even when the technical setup is correct and the sender reputation is solid, emails can still end up in spam. In many cases, the reason lies in the content of the message. Modern spam filters analyze not only the sender and server, but also how an email is structured and what it contains.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6affa973 elementor-widget elementor-widget-text-editor\" data-id=\"6affa973\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Common factors that raise red flags include:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee4b6a9 elementor-widget elementor-widget-text-editor\" data-id=\"6ee4b6a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>overly promotional or sensational subject lines<\/li><li>excessive use of sales-driven language<\/li><li>too many links or heavily shortened URLs<\/li><li>emails consisting almost entirely of images<\/li><li>unusual formatting or broken HTML<\/li><li>missing or unclear sender information<\/li><li>no unsubscribe link in newsletter emails<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38637637 elementor-widget elementor-widget-text-editor\" data-id=\"38637637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The relationship between subject line, content, and sender also matters. If the subject and message do not match or create expectations that are not fulfilled, spam filters interpret this as a negative signal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a605b9a elementor-widget elementor-widget-text-editor\" data-id=\"2a605b9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Automated emails, newsletters, and bulk mailings are particularly affected. When identical content is sent to many recipients or appears highly standardized, the likelihood of being flagged as spam increases.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ee9e515 e-con-full e-flex e-con e-child\" data-id=\"7ee9e515\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-69238b2b e-con-full e-flex e-con e-child\" data-id=\"69238b2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4057ec8 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4057ec8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-exclamation\" viewbox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M176 432c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80zM25.26 25.199l13.6 272C39.499 309.972 50.041 320 62.83 320h66.34c12.789 0 23.331-10.028 23.97-22.801l13.6-272C167.425 11.49 156.496 0 142.77 0H49.23C35.504 0 24.575 11.49 25.26 25.199z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d60519 elementor-widget elementor-widget-heading\" data-id=\"64d60519\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Important to know<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0e42e5 elementor-widget elementor-widget-text-editor\" data-id=\"f0e42e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A single factor rarely causes an email to land in spam. In practice, it is usually the combination of several small warning signs that ultimately makes the difference.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22971e4a e-flex e-con-boxed e-con e-parent\" data-id=\"22971e4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35c0d36 elementor-widget elementor-widget-menu-anchor\" data-id=\"35c0d36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"prevent\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-687c6215 elementor-widget elementor-widget-heading\" data-id=\"687c6215\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to prevent emails from landing in spam<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e197cbf elementor-widget elementor-widget-text-editor\" data-id=\"6e197cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If emails land in spam, it is usually not random. With the right measures, deliverability can be significantly improved. What matters most is the combination of technical setup, sending behavior, and content quality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f580118 elementor-widget elementor-widget-text-editor\" data-id=\"1f580118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Key points at a glance:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-430e9788 elementor-widget elementor-widget-text-editor\" data-id=\"430e9788\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Set up technical foundations correctly<\/strong><br \/>Ensure that SPF, DKIM, and DMARC are properly configured for your domain. These records are essential for mail servers to clearly authenticate and trust your emails.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fcceea2 elementor-widget elementor-widget-text-editor\" data-id=\"2fcceea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Use a reputable mail server and stable hosting<\/strong><br \/>Sending through clean, well-maintained mail servers is crucial. Poorly maintained or previously flagged servers increase the risk of spam classification \u2014 regardless of content.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55cb59f elementor-widget elementor-widget-text-editor\" data-id=\"55cb59f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Gradually increase sending volume<br \/><\/strong>New domains or new sender addresses should not immediately send large volumes of emails. A steady, gradual increase helps build a positive sender reputation.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ef571c elementor-widget elementor-widget-text-editor\" data-id=\"6ef571c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Send only to valid and active recipients<\/strong><br \/>Invalid or non-existent email addresses negatively affect deliverability. If newsletters reveal unreachable addresses, they should be consistently removed from your list. For one-time contacts or online sign-ups, it is usually not worth pursuing invalid addresses.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a736ce6 elementor-widget elementor-widget-text-editor\" data-id=\"a736ce6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Handle existing contacts differently<\/strong><br \/>For established contacts with whom you communicate regularly or personally, the situation is different. If you know the person exists and should be reachable, it may be worth clarifying an invalid address. Often, the address has changed, been deactivated, or was entered incorrectly. Correcting such issues improves both data quality and long-term deliverability.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6208a5f6 elementor-widget elementor-widget-text-editor\" data-id=\"6208a5f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Keep content clear, honest and consistent<\/strong><br \/>Subject lines and content should align, be clearly written, and not create misleading expectations. Sensational or overly aggressive sales language increases spam risk.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24f62e4e elementor-widget elementor-widget-text-editor\" data-id=\"24f62e4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Clearly identify newsletters<\/strong><br \/>Newsletters should always include a clearly recognizable sender and an unsubscribe option. This is not only legally important but also a positive signal for spam filters.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad93296 elementor-widget elementor-widget-text-editor\" data-id=\"1ad93296\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Regularly review sending performance<\/strong><br \/>Open rates, bounce rates, and spam complaints provide valuable insights. Irregularities should be analyzed and addressed early.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e51db2b elementor-widget elementor-widget-text-editor\" data-id=\"e51db2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By following these principles, you create a solid foundation for ensuring your emails reliably reach the inbox instead of disappearing into the spam folder.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-597c6079 e-flex e-con-boxed e-con e-parent\" data-id=\"597c6079\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55aaafd7 elementor-widget elementor-widget-menu-anchor\" data-id=\"55aaafd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"spam\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15abecab elementor-widget elementor-widget-heading\" data-id=\"15abecab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Handle Spam in Your Own Inbox<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aace5ea elementor-widget elementor-widget-text-editor\" data-id=\"aace5ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although this article focuses on improving the deliverability of your own emails, it is equally important to know how to properly deal with spam in your own inbox. Unwanted messages can never be completely avoided, but correct behavior helps reduce their impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48c6bc5b elementor-widget elementor-widget-text-editor\" data-id=\"48c6bc5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Key recommendations:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d0c32dc elementor-widget elementor-widget-text-editor\" data-id=\"4d0c32dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>do not reply to spam emails and do not click on links or open attachments<\/li><li>consistently mark such messages as spam so filters can learn<\/li><li>do not manually contact senders or request removal<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6521bcf1 elementor-widget elementor-widget-text-editor\" data-id=\"6521bcf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At the same time, it is important to remember: just because an email is marked as spam does not automatically mean it is unwanted or fraudulent. Especially in business environments, legitimate emails can occasionally end up in the spam folder. If you are expecting an important message, you should check your spam folder regularly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4384e4e elementor-widget elementor-widget-text-editor\" data-id=\"4384e4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some spam emails are not only annoying but potentially dangerous. These are known as phishing emails, which attempt to obtain login credentials, personal information, or payments. They are often designed to look highly convincing and require particular caution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66991d95 elementor-widget elementor-widget-text-editor\" data-id=\"66991d95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">If you are unsure whether an email is harmless or fraudulent, you should neither reply to it nor forward it, but carefully review it instead. Typical warning signs and concrete examples for identifying phishing can be found on our <a href=\"https:\/\/www.kreativmedia.ch\/en\/support\/phishing\/\" target=\"_self\">phishing information page<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Are your emails landing in spam? When important messages don\u2019t reach your customers\u2019 inboxes, it can cost you inquiries, revenue, and trust. In this article, you\u2019ll learn the most common reasons why emails end up in spam and what you can do immediately to prevent it.<\/p>","protected":false},"author":3,"featured_media":21554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-21553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hosting-email"],"_links":{"self":[{"href":"https:\/\/www.kreativmedia.ch\/en\/wp-json\/wp\/v2\/posts\/21553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kreativmedia.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kreativmedia.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kreativmedia.ch\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kreativmedia.ch\/en\/wp-json\/wp\/v2\/comments?post=21553"}],"version-history":[{"count":9,"href":"https:\/\/www.kreativmedia.ch\/en\/wp-json\/wp\/v2\/posts\/21553\/revisions"}],"predecessor-version":[{"id":21563,"href":"https:\/\/www.kreativmedia.ch\/en\/wp-json\/wp\/v2\/posts\/21553\/revisions\/21563"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kreativmedia.ch\/en\/wp-json\/wp\/v2\/media\/21554"}],"wp:attachment":[{"href":"https:\/\/www.kreativmedia.ch\/en\/wp-json\/wp\/v2\/media?parent=21553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kreativmedia.ch\/en\/wp-json\/wp\/v2\/categories?post=21553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kreativmedia.ch\/en\/wp-json\/wp\/v2\/tags?post=21553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}