{"id":17829,"date":"2025-01-29T10:00:00","date_gmt":"2025-01-29T08:00:00","guid":{"rendered":"https:\/\/www.kreativmedia.ch\/?p=17829"},"modified":"2025-01-29T11:23:00","modified_gmt":"2025-01-29T09:23:00","slug":"conseils-sites-web-multilingues","status":"publish","type":"post","link":"https:\/\/www.kreativmedia.ch\/fr\/blog\/tipps-mehrsprachige-webseite\/","title":{"rendered":"Conseils pour des sites web multilingues"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"17829\" class=\"elementor elementor-17829\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4ea2a2 e-flex e-con-boxed e-con e-parent\" data-id=\"c4ea2a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-565ae29 elementor-widget elementor-widget-menu-anchor\" data-id=\"565ae29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"warum\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b3960e elementor-widget elementor-widget-text-editor\" data-id=\"6b3960e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il est essentiel d\u2019adapter les textes \u00e0 la langue et \u00e0 la culture de chaque r\u00e9gion pour convaincre \u00e0 la fois vos visiteurs et les moteurs de recherche. Une traduction mal impl\u00e9ment\u00e9e peut provoquer des erreurs d\u2019indexation par Google ou pousser les utilisateurs \u00e0 quitter votre site. Avec quelques astuces bien pens\u00e9es, vous pouvez cr\u00e9er un site web qui est \u00e0 la fois multilingue et optimis\u00e9 pour le r\u00e9f\u00e9rencement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71ba1411 e-con-full e-flex e-con e-child\" data-id=\"71ba1411\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-18073219 e-flex e-con-boxed e-con e-child\" data-id=\"18073219\" data-element_type=\"container\" data-e-type=\"container\" href=\"#domain\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ad4d746 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7ad4d746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5668dc3f elementor-widget elementor-widget-heading\" data-id=\"5668dc3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Choisir la bonne structure de domaine<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-596ad4ee e-con-full e-flex e-con e-child\" data-id=\"596ad4ee\" data-element_type=\"container\" data-e-type=\"container\" href=\"#strukturierung\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65501b56 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"65501b56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7df3b14e elementor-widget elementor-widget-heading\" data-id=\"7df3b14e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Structuration de contenus multilingues<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-8251dbe e-con-full e-flex e-con e-child\" data-id=\"8251dbe\" data-element_type=\"container\" data-e-type=\"container\" href=\"#usability\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa0c17a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"aa0c17a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b705293 elementor-widget elementor-widget-heading\" data-id=\"b705293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">S\u00e9lection de langue et utilisabilit\u00e9<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-be8f9ef e-con-full e-flex e-con e-child\" data-id=\"be8f9ef\" data-element_type=\"container\" data-e-type=\"container\" href=\"#seo\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71835d5 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"71835d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bece45 elementor-widget elementor-widget-heading\" data-id=\"1bece45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Optimisation SEO pour les contenus multilingues<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-3c5ed2e6 e-con-full e-flex e-con e-child\" data-id=\"3c5ed2e6\" data-element_type=\"container\" data-e-type=\"container\" href=\"#unterschiede\">\n\t\t\t\t<div class=\"elementor-element elementor-element-595c8d10 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"595c8d10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6718f8fd elementor-widget elementor-widget-heading\" data-id=\"6718f8fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Prendre en compte les diff\u00e9rences r\u00e9gionales<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-b564c62 e-con-full e-flex e-con e-child\" data-id=\"b564c62\" data-element_type=\"container\" data-e-type=\"container\" href=\"#risiken\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a55ea9 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7a55ea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef38584 elementor-widget elementor-widget-heading\" data-id=\"ef38584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Risques : Prendre en compte les efforts suppl\u00e9mentaires<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-2316a8d e-con-full e-flex e-con e-child\" data-id=\"2316a8d\" data-element_type=\"container\" data-e-type=\"container\" href=\"#pflege\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73390c5 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"73390c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8e68b1 elementor-widget elementor-widget-heading\" data-id=\"d8e68b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Entretien \u00e0 long terme et strat\u00e9gie de contenu<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-49b7a0d e-con-full e-flex e-con e-child\" data-id=\"49b7a0d\" data-element_type=\"container\" data-e-type=\"container\" href=\"#tools\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e48d3ee elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e48d3ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d701d0f elementor-widget elementor-widget-heading\" data-id=\"d701d0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Outils pour la gestion de contenus multilingues<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80f953d e-flex e-con-boxed e-con e-parent\" data-id=\"80f953d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98f40de elementor-widget elementor-widget-menu-anchor\" data-id=\"98f40de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"domain\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d64ebd9 elementor-widget elementor-widget-heading\" data-id=\"d64ebd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Choisir la bonne structure de domaine<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57b27e3 elementor-widget elementor-widget-text-editor\" data-id=\"57b27e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La s\u00e9lection de la structure de domaine appropri\u00e9e est cruciale pour le succ\u00e8s d\u2019un site web multilingue. Tout commence par le choix judicieux du domaine de premier niveau (TLD), qui doit refl\u00e9ter la r\u00e9gion cible ou le public vis\u00e9.<\/p><p>\u00a0<\/p><p>Choix du domaine de premier niveau (TLD) :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7834b4b elementor-widget elementor-widget-text-editor\" data-id=\"7834b4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>TLD g\u00e9ographiques (ccTLDs)<br \/><\/strong>Pour des sites nationaux, des domaines comme .ch pour la Suisse ou .fr pour la France sont recommand\u00e9s. Ils signalent clairement la localisation g\u00e9ographique aux utilisateurs et aux moteurs de recherche.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5f4d39 elementor-widget elementor-widget-text-editor\" data-id=\"d5f4d39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>TLD g\u00e9n\u00e9riques (gTLDs)<br \/><\/strong>Pour des sites internationaux, le domaine .com est id\u00e9al, car il est largement reconnu et neutre.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aff9ad elementor-widget elementor-widget-text-editor\" data-id=\"7aff9ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Autres exemples de gTLDs :<\/p><ul><li style=\"list-style-type: none;\"><ul><li>.net : Fr\u00e9quemment utilis\u00e9 pour des projets technologiques ou r\u00e9seaux<\/li><li>.org : Id\u00e9al pour les organisations \u00e0 but non lucratif<\/li><li>.info : Con\u00e7u pour les sites d\u2019information<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1340adb e-flex e-con-boxed e-con e-parent\" data-id=\"1340adb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9688ff elementor-widget elementor-widget-menu-anchor\" data-id=\"b9688ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"strukturierung\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00ed135 elementor-widget elementor-widget-heading\" data-id=\"00ed135\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Structuration de contenus multilingues<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbf1d8c elementor-widget elementor-widget-text-editor\" data-id=\"dbf1d8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Apr\u00e8s avoir choisi le TLD appropri\u00e9, vous devez d\u00e9cider comment organiser les diff\u00e9rentes versions linguistiques au sein du domaine. Deux options principales s\u2019offrent \u00e0 vous :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb5abc elementor-widget elementor-widget-text-editor\" data-id=\"3fb5abc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Sous-domaines<br \/><\/strong>Une version linguistique est plac\u00e9e comme un sous-domaine distinct avant le domaine principal. <br \/>Exemple : fr.votre-entreprise.ch pour la version fran\u00e7aise de votre site.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f353d1 elementor-widget elementor-widget-text-editor\" data-id=\"4f353d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Sous-r\u00e9pertoires<\/strong><br \/>Dans cette approche, la version linguistique est ajout\u00e9e comme chemin dans l\u2019URL. <br \/>Exemple : votre-entreprise.ch\/de\/ pour la version allemande<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dbc007 elementor-widget elementor-widget-heading\" data-id=\"1dbc007\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Quelle option est la plus fr\u00e9quemment utilis\u00e9e et pourquoi ?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2196eff elementor-widget elementor-widget-text-editor\" data-id=\"2196eff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans la pratique, de nombreux sites web utilisent des sous-r\u00e9pertoires pour organiser leurs contenus multilingues. Cette structure renforce l\u2019autorit\u00e9 du domaine principal et facilite la gestion des contenus. Cependant, le choix d\u00e9pend de la taille du site, de la provenance des visiteurs et des ressources disponibles pour la gestion et la traduction. \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18661ae e-flex e-con-boxed e-con e-parent\" data-id=\"18661ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdc8273 elementor-widget elementor-widget-menu-anchor\" data-id=\"bdc8273\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"usability\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6030e98 elementor-widget elementor-widget-heading\" data-id=\"6030e98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">S\u00e9lection de langue et utilisabilit\u00e9<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74321e2 elementor-widget elementor-widget-text-editor\" data-id=\"74321e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La s\u00e9lection de langue est essentielle pour offrir une exp\u00e9rience utilisateur optimale sur un site web multilingue. Elle doit \u00eatre plac\u00e9e de mani\u00e8re visible et intuitive, par exemple en haut \u00e0 droite ou dans le pied de page, afin que les utilisateurs puissent rapidement trouver la version linguistique souhait\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20e6cbe elementor-widget elementor-widget-text-editor\" data-id=\"20e6cbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il convient \u00e9galement de faire preuve de prudence dans l\u2019utilisation des drapeaux. Ces derniers repr\u00e9sentent des pays et non des langues, ce qui peut pr\u00eater \u00e0 confusion. Privil\u00e9giez plut\u00f4t l\u2019utilisation de textes tels que \u00ab\u00a0Fran\u00e7ais (FR)\u00a0\u00bb ou \u00ab\u00a0Anglais (EN)&nbsp;\u00bb, \u00e9ventuellement accompagn\u00e9s d\u2019ic\u00f4nes pour plus de clart\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc8ef08 elementor-widget elementor-widget-text-editor\" data-id=\"dc8ef08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une s\u00e9lection de langue bien con\u00e7ue montre que vous prenez en compte les besoins des audiences internationales et am\u00e9liore l\u2019exp\u00e9rience utilisateur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d32286 e-flex e-con-boxed e-con e-parent\" data-id=\"3d32286\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1008c3 elementor-widget elementor-widget-menu-anchor\" data-id=\"e1008c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"seo\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fd1d48 elementor-widget elementor-widget-heading\" data-id=\"9fd1d48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Optimisation SEO pour les contenus multilingues<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15658 elementor-widget elementor-widget-text-editor\" data-id=\"bd15658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour que votre site web multilingue soit correctement reconnu par les moteurs de recherche comme Google et bien class\u00e9 dans les r\u00e9sultats, il est essentiel de pr\u00eater attention \u00e0 plusieurs aspects techniques. Trois \u00e9l\u00e9ments sont ici fondamentaux : l\u2019attribut Hreflang, les Sitemaps et les mots-cl\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ace85b2 elementor-widget elementor-widget-heading\" data-id=\"ace85b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">L\u2019attribut Hreflang<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-034ad0d elementor-widget elementor-widget-text-editor\" data-id=\"034ad0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019attribut Hreflang indique aux moteurs de recherche quelle version linguistique ou r\u00e9gionale de votre site est destin\u00e9e \u00e0 quel utilisateur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b04fb43 elementor-widget elementor-widget-heading\" data-id=\"b04fb43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><b>Pourquoi est-ce important ?<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d726607 elementor-widget elementor-widget-text-editor\" data-id=\"d726607\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sans Hreflang, les moteurs de recherche peuvent se tromper et pr\u00e9senter la mauvaise version de votre site. Par exemple, un utilisateur fran\u00e7ais pourrait \u00eatre dirig\u00e9 vers la version anglaise, m\u00eame si une version fran\u00e7aise existe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cae81cd elementor-widget elementor-widget-heading\" data-id=\"cae81cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><b>Comment fonctionne-t-il ?<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c5d9fc elementor-widget elementor-widget-text-editor\" data-id=\"5c5d9fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019attribut Hreflang est ins\u00e9r\u00e9 dans le code HTML de votre site. Voici un exemple :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caaba80 elementor-widget elementor-widget-image\" data-id=\"caaba80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"887\" height=\"109\" src=\"https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_code_hreflang.png\" class=\"attachment-full size-full wp-image-18640\" alt=\"graphique : Code hreflang\" srcset=\"https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_code_hreflang.png 887w, https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_code_hreflang-800x98.png 800w, https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_code_hreflang-768x94.png 768w, https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_code_hreflang-18x2.png 18w\" sizes=\"(max-width: 887px) 100vw, 887px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb16f5f elementor-widget elementor-widget-text-editor\" data-id=\"eb16f5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><em><strong>hreflang=\u201cfr\u201c <\/strong><\/em>indique que la page est en fran\u00e7ais.<\/li><li><strong><em>href<\/em> <\/strong>indique o\u00f9 trouver la version linguistique correspondante.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f8d2d8 e-flex e-con-boxed e-con e-parent\" data-id=\"8f8d2d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ebe0d9 elementor-widget elementor-widget-heading\" data-id=\"2ebe0d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Sitemaps \u2013 La carte de votre site web<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d47e5ef elementor-widget elementor-widget-text-editor\" data-id=\"d47e5ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un Sitemap est une carte qui aide les moteurs de recherche \u00e0 comprendre la structure de votre site et \u00e0 indexer correctement ses pages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14529dd elementor-widget elementor-widget-heading\" data-id=\"14529dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><b>Pourquoi ai-je besoin de plusieurs plans de site ?<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e2c6f7 elementor-widget elementor-widget-text-editor\" data-id=\"7e2c6f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il est particuli\u00e8rement utile pour les sites web multilingues de doter chaque version linguistique de son propre plan de site. Cela permet \u00e0 Google et aux autres moteurs de recherche de comprendre plus facilement la structure et d'indexer correctement tous les contenus (de les enregistrer dans les r\u00e9sultats de recherche).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b59415b elementor-widget elementor-widget-heading\" data-id=\"b59415b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><b>Comment fonctionne-t-il ?<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e159d2 elementor-widget elementor-widget-text-editor\" data-id=\"4e159d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un sitemap est g\u00e9n\u00e9ralement un fichier XML qui peut ressembler \u00e0 ceci :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb85e85 elementor-widget elementor-widget-image\" data-id=\"fb85e85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"889\" height=\"302\" src=\"https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_code_xml.png\" class=\"attachment-full size-full wp-image-18641\" alt=\"\" srcset=\"https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_code_xml.png 889w, https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_code_xml-800x272.png 800w, https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_code_xml-768x261.png 768w, https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_code_xml-18x6.png 18w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e56f14a elementor-widget elementor-widget-text-editor\" data-id=\"e56f14a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><em><strong>&lt;loc&gt; <\/strong><\/em>indique l'URL<\/li><li><strong><em>&lt;lastmod&gt; <\/em><\/strong>indique la derni\u00e8re fois que la page a \u00e9t\u00e9 actualis\u00e9e<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-488b353 elementor-widget elementor-widget-text-editor\" data-id=\"488b353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les syst\u00e8mes modernes de gestion de contenu comme WordPress ou notre <a href=\"\/fr\/produits\/site-web\/website-builder\/\">Website Builder<\/a> cr\u00e9ent automatiquement des sitemaps.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24e2f18 e-flex e-con-boxed e-con e-parent\" data-id=\"24e2f18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4009c elementor-widget elementor-widget-heading\" data-id=\"6a4009c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Mots-cl\u00e9s : Les termes recherch\u00e9s par les utilisateurs<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee72974 elementor-widget elementor-widget-text-editor\" data-id=\"ee72974\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les mots-cl\u00e9s sont les termes ou expressions que les utilisateurs saisissent sur Google ou d'autres moteurs de recherche pour trouver des informations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7de3c4 elementor-widget elementor-widget-heading\" data-id=\"a7de3c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><b>Pourquoi les mots-cl\u00e9s sont-ils importants ?<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-194c5ea elementor-widget elementor-widget-text-editor\" data-id=\"194c5ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Utiliser les bons mots-cl\u00e9s dans vos contenus permet aux utilisateurs de trouver votre site plus facilement. Il est important de noter que les mots-cl\u00e9s pertinents peuvent varier consid\u00e9rablement selon la langue et la r\u00e9gion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69ea856 elementor-widget elementor-widget-text-editor\" data-id=\"69ea856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un utilisateur au Royaume-Uni cherchera peut-\u00eatre \u00ab&nbsp;holiday homes\u00a0\u00bb, tandis qu'aux \u00c9tats-Unis, \u00ab\u00a0vacation rentals\u00a0\u00bb est plus fr\u00e9quemment utilis\u00e9. Les deux termes signifient la m\u00eame chose mais sont utilis\u00e9s diff\u00e9remment selon les r\u00e9gions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-702dad9 elementor-widget elementor-widget-heading\" data-id=\"702dad9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><b>Comment trouver les bons mots-cl\u00e9s ?<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c448175 elementor-widget elementor-widget-text-editor\" data-id=\"c448175\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Utilisez des outils gratuits comme le <a href=\"https:\/\/ads.google.com\/intl\/fr_fr\/home\/tools\/keyword-planner\/\" target=\"_self\">Google Keyword Planner<\/a> pour identifier les termes populaires dans vos r\u00e9gions cibles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fc54ab e-flex e-con-boxed e-con e-parent\" data-id=\"3fc54ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d06b70 elementor-widget elementor-widget-image\" data-id=\"4d06b70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1201\" height=\"401\" src=\"https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_banner-languages.png\" class=\"attachment-full size-full wp-image-17856\" alt=\"graphique : Bonjour en plusieurs langues\" srcset=\"https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_banner-languages.png 1201w, https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_banner-languages-800x267.png 800w, https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_banner-languages-768x256.png 768w, https:\/\/www.kreativmedia.ch\/wp-content\/uploads\/kmblog_18_banner-languages-18x6.png 18w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80b0bd3 e-flex e-con-boxed e-con e-parent\" data-id=\"80b0bd3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-122ce1c elementor-widget elementor-widget-menu-anchor\" data-id=\"122ce1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"unterschiede\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb95f6f elementor-widget elementor-widget-heading\" data-id=\"eb95f6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Prendre en compte les diff\u00e9rences r\u00e9gionales<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad8c10a elementor-widget elementor-widget-text-editor\" data-id=\"ad8c10a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La traduction de votre site n'est qu'une premi\u00e8re \u00e9tape. Pour que vos contenus r\u00e9pondent vraiment aux attentes des utilisateurs dans diff\u00e9rents pays et r\u00e9gions, vous devez \u00e9galement tenir compte des particularit\u00e9s culturelles, linguistiques et des habitudes locales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54b8802 elementor-widget elementor-widget-heading\" data-id=\"54b8802\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Diff\u00e9rences culturelles dans la langue<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a64b82b elementor-widget elementor-widget-text-editor\" data-id=\"a64b82b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">M\u00eame si de nombreux sites web en Suisse al\u00e9manique sont r\u00e9dig\u00e9s en allemand standard, il existe des termes qui restent typiquement suisses. Un exemple est le mot <em>\u00ab\u00a0Spital\u00a0\u00bb<\/em>, qui est courant en Suisse alors qu'en Allemagne on utilise <em>\u00ab&nbsp;Krankenhaus\u00a0\u00bb<\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b8f622 elementor-widget elementor-widget-text-editor\" data-id=\"9b8f622\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Des diff\u00e9rences similaires existent en fran\u00e7ais : Alors qu'en Suisse, on utilise <em>\u00ab&nbsp;septante\u00a0\u00bb<\/em>, en France, on dit <em>\u00ab\u00a0soixante-dix\u00a0\u00bb<\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22b1530 elementor-widget elementor-widget-text-editor\" data-id=\"22b1530\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">En anglais, les mots diff\u00e8rent entre le Royaume-Uni et les \u00c9tats-Unis, par exemple <em>\u00ab\u00a0flat&nbsp;\u00bb (Royaume-Uni) et \u00ab\u00a0apartment\u00a0\u00bb<\/em> (\u00c9tats-Unis).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-053a873 elementor-widget elementor-widget-text-editor\" data-id=\"053a873\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De telles subtilit\u00e9s font la diff\u00e9rence et montrent que vous respectez les sp\u00e9cificit\u00e9s culturelles de vos groupes cibles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3677968 elementor-widget elementor-widget-heading\" data-id=\"3677968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Monnaies<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b9f674 elementor-widget elementor-widget-text-editor\" data-id=\"1b9f674\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adaptez les devises uniquement si vous proposez vos produits dans plusieurs pays. Si votre activit\u00e9 est exclusivement bas\u00e9e en Suisse, vous pouvez utiliser le CHF dans toutes les versions linguistiques de votre site.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bdf534 elementor-widget elementor-widget-heading\" data-id=\"6bdf534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Unit\u00e9s de mesure<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-598a40b elementor-widget elementor-widget-text-editor\" data-id=\"598a40b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si votre site s'adresse \u00e0 une audience am\u00e9ricaine, il est pr\u00e9f\u00e9rable d'utiliser des unit\u00e9s comme les pouces et les livres plut\u00f4t que les centim\u00e8tres et les kilogrammes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e327ce e-flex e-con-boxed e-con e-parent\" data-id=\"1e327ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1281cc7 elementor-widget elementor-widget-menu-anchor\" data-id=\"1281cc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"risiken\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c54928 elementor-widget elementor-widget-heading\" data-id=\"4c54928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Risques : Prendre en compte les efforts suppl\u00e9mentaires<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8be37 elementor-widget elementor-widget-text-editor\" data-id=\"ac8be37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La cr\u00e9ation d\u2019un site web multilingue est une d\u00e9marche passionnante, mais elle comporte \u00e9galement des d\u00e9fis et exige beaucoup de temps. Votre contenu devra d\u00e9sormais \u00eatre disponible dans toutes les langues propos\u00e9es \u2013 et cela ne concerne pas uniquement les nouvelles pages ou les articles de blog. Les contenus existants, les m\u00e9tadonn\u00e9es, les pages d\u2019atterrissage (landing pages) et m\u00eame les campagnes marketing devront \u00eatre adapt\u00e9s. Il est essentiel de pr\u00e9voir d\u00e8s le d\u00e9part suffisamment de temps et de ressources pour mettre en place une strat\u00e9gie de multilinguisme coh\u00e9rente et durable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0692879 elementor-widget elementor-widget-text-editor\" data-id=\"0692879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Conseil : R\u00e9fl\u00e9chissez aux langues r\u00e9ellement pertinentes pour votre public cible. Parfois, moins, c\u2019est mieux !<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db6b39c e-flex e-con-boxed e-con e-parent\" data-id=\"db6b39c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34d94b8 elementor-widget elementor-widget-menu-anchor\" data-id=\"34d94b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"pflege\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e1619e elementor-widget elementor-widget-heading\" data-id=\"1e1619e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Entretien \u00e0 long terme et strat\u00e9gie de contenu<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2acfe20 elementor-widget elementor-widget-text-editor\" data-id=\"2acfe20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La cr\u00e9ation d\u2019un site web multilingue n\u2019est qu\u2019un premier pas. Pour garantir son succ\u00e8s \u00e0 long terme, un entretien continu est indispensable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-719ba72 elementor-widget elementor-widget-text-editor\" data-id=\"719ba72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les nouveaux contenus, tels que les articles de blog ou les pages produits, doivent \u00eatre disponibles dans toutes les langues propos\u00e9es. Il ne suffit pas de traduire les textes\u202f: il est essentiel de les adapter \u00e0 chaque public cible pour renforcer leur pertinence et leur engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bec9fa elementor-widget elementor-widget-text-editor\" data-id=\"6bec9fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les contenus existants doivent \u00e9galement \u00eatre r\u00e9guli\u00e8rement v\u00e9rifi\u00e9s et mis \u00e0 jour. Les modifications concernant les produits, services ou informations juridiques doivent \u00eatre appliqu\u00e9es de mani\u00e8re coh\u00e9rente dans toutes les versions linguistiques. Un flux de travail bien structur\u00e9 permet de garder une vue d\u2019ensemble et de s\u2019assurer qu\u2019aucune langue n\u2019est n\u00e9glig\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-493098c e-flex e-con-boxed e-con e-parent\" data-id=\"493098c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69a928c elementor-widget elementor-widget-menu-anchor\" data-id=\"69a928c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"tools\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264b7c elementor-widget elementor-widget-heading\" data-id=\"c264b7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Outils pour la gestion de contenus multilingues<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ebe952 elementor-widget elementor-widget-text-editor\" data-id=\"3ebe952\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le choix des bons outils peut consid\u00e9rablement faciliter la gestion des contenus multilingues. Notre <a href=\"\/fr\/produits\/site-web\/website-builder\/\">Website Builder<\/a> int\u00e8gre une fonctionnalit\u00e9 multilingue qui permet d'afficher facilement des contenus dans plusieurs langues.\nPour WordPress, des plugins comme <a href=\"https:\/\/translatepress.com\/\">TranslatePress<\/a> ou <a href=\"https:\/\/polylang.pro\/\">Polylang<\/a> offrent des solutions efficaces pour traduire et g\u00e9rer les sites web multilingues.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dde652 elementor-widget elementor-widget-text-editor\" data-id=\"6dde652\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D'autres syst\u00e8mes de gestion de contenu (CMS) proposent \u00e9galement des plugins multilingues ou des fonctions d\u00e9j\u00e0 int\u00e9gr\u00e9es. Cependant, il est essentiel d'examiner les options de chaque CMS \u00e0 l'avance. Cela permet de d\u00e9terminer si le syst\u00e8me r\u00e9pond aux exigences sp\u00e9cifiques ou s'il pr\u00e9sente des limitations susceptibles de compliquer la gestion des contenus multilingues. Une \u00e9valuation approfondie vous aidera \u00e0 choisir un CMS \u00e0 la fois performant et convivial, id\u00e9al pour vos projets multilingues.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5611f3a e-flex e-con-boxed e-con e-parent\" data-id=\"5611f3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80db7ba elementor-widget elementor-widget-heading\" data-id=\"80db7ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddbb7eb elementor-widget elementor-widget-text-editor\" data-id=\"ddbb7eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un site web bien traduit et adapt\u00e9 aux particularit\u00e9s locales montre du professionnalisme, inspire confiance et offre une meilleure exp\u00e9rience utilisateur aux audiences internationales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b74a15f e-flex e-con-boxed e-con e-parent\" data-id=\"b74a15f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Vous souhaitez cr\u00e9er un site web multilingue, mais vous ne savez pas par o\u00f9 commencer ? Traduire simplement le contenu ne suffit pas...<\/p>","protected":false},"author":3,"featured_media":17864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-17829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-know-how"],"_links":{"self":[{"href":"https:\/\/www.kreativmedia.ch\/fr\/wp-json\/wp\/v2\/posts\/17829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kreativmedia.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kreativmedia.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kreativmedia.ch\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kreativmedia.ch\/fr\/wp-json\/wp\/v2\/comments?post=17829"}],"version-history":[{"count":59,"href":"https:\/\/www.kreativmedia.ch\/fr\/wp-json\/wp\/v2\/posts\/17829\/revisions"}],"predecessor-version":[{"id":18644,"href":"https:\/\/www.kreativmedia.ch\/fr\/wp-json\/wp\/v2\/posts\/17829\/revisions\/18644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kreativmedia.ch\/fr\/wp-json\/wp\/v2\/media\/17864"}],"wp:attachment":[{"href":"https:\/\/www.kreativmedia.ch\/fr\/wp-json\/wp\/v2\/media?parent=17829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kreativmedia.ch\/fr\/wp-json\/wp\/v2\/categories?post=17829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kreativmedia.ch\/fr\/wp-json\/wp\/v2\/tags?post=17829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}